Crush It! by Gary Vaynerchuk

I just read the first chapter of Gary Vaynerchuk's new book, Crush It! which is available through Amazon.com

Crush It! is about living your passion and how today's technology is making it possible for everyone. You just have to figure out what you want, want it enough, and then do it! The paradigm of doing business has changed. No one has to be stuck doing something they don't want to do. Technology has changed how money is made and how money flows. The models have changed. Where power resides has changed. Technology has changed that.

This looks like a great book!

Gary Vaynerchuk talks about exactly the reason why I decided earlier this year to just follow my passion. There is absolutely no reason to be stuck doing what you do not enjoy ... being at a job that does not make you happy. When I stepped back last year to see the momentous changes that were happening on the social networking sites, I saw precisely the changes he discusses. Other than just the message to yourself to start making changes in your life and living the life you want; another interesting insight for businesses is that this change has already started and there is really no stopping it. If you want your business to survive ... to be able to continue to compete, it is imperative that you change your business too. Time has gone where the company owner, corporation, organization can hide behind a face or image. In this day and age, you have to interact. You must be transparent. That's my view, by the way. Let's see what he has to say about that (if at all) in Crush It!

Here's a video link to Amazon.com of Gary Vaynerchuk's message.